A Child Welfare Platform Designed for Real-World Constraints

Industry

Health & Human Services

Client

Deloitte

Gaps

Ownership

Critical services, broken communication.

Critical services, broken communication.

THE GAPS

The Department of Health and Human Services' Children, Youth, and Families program had a systemic communication breakdown between caseworkers and families. Clients lacked stable phone numbers, couldn't track court-ordered requirements, and had no easy access to service providers or case contacts. Missed appointments, compliance failures, and unnecessary friction were putting outcomes for children and families at risk. There was no digital product — and no design leadership to build one.

THE ENGAGEMENT

I partnered with Deloitte over six months as design and product lead — guiding discovery, research synthesis, product strategy, branding, and experience design from concept through pilot launch.

WHAT I DELIVERED

A research-driven mobile product designed for real-world constraints.

I started with research — user interviews and field observations with caseworkers, lawyers, investigators, and families to understand real-world constraints in high-stress environments. That research surfaced three core problem areas: communication, adherence, and accessibility. It also validated Android as the right platform based on actual device usage among the target population. From there, I defined product strategy and led UX, UI, and branding for the mobile application. The product included secure messaging with push notifications, self-managed contact information, interactive to-do lists tied to court requirements, dynamic calendars, and a location-based service directory. This wasn't a typical consumer app. I designed for families facing instability, limited technical literacy, and high stress — prioritizing clarity over aesthetics, building for intermittent connectivity, and using interaction patterns users already understood. The messaging system worked when phone numbers changed. Task lists made court requirements understandable, not just visible. The service directory reduced friction during crisis moments. I also architected the product as part of a future ecosystem rather than a standalone tool — establishing scalable branding and technical foundations for additional public service applications.

The Impact

  • Reliable digital communication introduced between caseworkers and families — working even when client phone numbers changed

  • Families given clear visibility into court-ordered requirements through integrated calendars, task lists, and reminders — reducing missed obligations

  • Access to critical resources streamlined through a centralized service directory — lowering friction during high-stress situations

  • Research-driven platform decisions that ensured high adoption potential among a vulnerable, resource-limited population

  • Scalable foundations built to position the product for expansion into a broader ecosystem of public service applications


THE WORK

Design leadership for technical teams

Launch-ready customer experience worthy of your engineering—in less than 3 months

THE WORK

Design leadership for technical teams

Launch-ready customer experience worthy of your engineering—in less than 3 months

CONTACT

Let's work together.

David Crawford

Founder & Design Director

Remote in Pittsburgh, PA

OPENINGS NOW

What's your gap?

© 2026 United Experience LLC
Embedded design leadership for funded startups. I work with technical founders and engineering teams to align brand, product, and go-to-market into one unified customer experience. Fractional design lead for hardware, IoT, and SaaS teams preparing to launch, raise, or scale.

✦ EXPERIENCE ✦ UNITED

CONTACT

Let's work together.

David Crawford

Founder & Design Director

Remote in Pittsburgh, PA

Openings NOW

What's your gap?

© 2026 United Experience LLC
Embedded design leadership for funded startups. I work with technical founders and engineering teams to align brand, product, and go-to-market into one unified customer experience. Fractional design lead for hardware, IoT, and SaaS teams preparing to launch, raise, or scale.

✦ EXPERIENCE ✦ UNITED

CONTACT

Let's work together.

David Crawford

Founder & Design Director

Remote in Pittsburgh, PA

What's your gap?

© 2026 United Experience LLC
Embedded design leadership for funded startups. I work with technical founders and engineering teams to align brand, product, and go-to-market into one unified customer experience. Fractional design lead for hardware, IoT, and SaaS teams preparing to launch, raise, or scale.

✦ EXPERIENCE ✦ UNITED