Unifying a Fragmented Enterprise Software Ecosystem

Industry

Construction

Client

PJ Dick

Gaps

Systems

Closing the gaps across a construction tech portfolio.

Closing the gaps across a construction tech portfolio.

THE GAPS

PJ Dick's software ecosystem had grown organically over decades. Every application looked and worked differently. There was no design ownership, no system, and no real consistency — just an expanding portfolio of tools that engineers built independently. As their web and mobile footprint grew, the fragmentation was becoming a real business problem.

THE ENGAGEMENT

Embedded directly with PJ Dick's MIS team, I was their fractional design director for nine years — owning UX strategy, design system development, and product design across every major initiative.

WHAT I DELIVERED

A design system that unified an entire enterprise software portfolio.

The unified design system was based on Bootstrap — component libraries, reusable CSS/JS, and standards for navigation, data visualization, forms, and workflows — that became the foundation for every digital product across the organization. From there, I led design across the full software portfolio: a ground-up ERP modernization, ticketing and ordering systems, mobile field apps for iOS and Android, time tracking, scheduling, help desk, and interactive GIS mapping. On the ERP, I also co-led product management — releases, research, cross-functional alignment, branding, training videos, and AI integrations.

The Impact

  • Every enterprise application now looks, works, and feels like one product

  • Reusable component libraries that cut development time and cost across web and mobile

  • A modernized construction ERP that's dramatically easier to use

  • Multiple applications delivered — mobile field tools, scheduling, ticketing, help desk, and GIS mapping

  • What started as a design engagement became a 9-year embedded partnership built on trust and results

THE WORK

Design leadership for technical teams

Launch-ready customer experience worthy of your engineering—in less than 3 months

THE WORK

Design leadership for technical teams

Launch-ready customer experience worthy of your engineering—in less than 3 months

CONTACT

Let's work together.

David Crawford

Founder & Design Director

Remote in Pittsburgh, PA

OPENINGS NOW

What's your gap?

© 2026 United Experience LLC
Embedded design leadership for funded startups. I work with technical founders and engineering teams to align brand, product, and go-to-market into one unified customer experience. Fractional design lead for hardware, IoT, and SaaS teams preparing to launch, raise, or scale.

✦ EXPERIENCE ✦ UNITED

CONTACT

Let's work together.

David Crawford

Founder & Design Director

Remote in Pittsburgh, PA

Openings NOW

What's your gap?

© 2026 United Experience LLC
Embedded design leadership for funded startups. I work with technical founders and engineering teams to align brand, product, and go-to-market into one unified customer experience. Fractional design lead for hardware, IoT, and SaaS teams preparing to launch, raise, or scale.

✦ EXPERIENCE ✦ UNITED

CONTACT

Let's work together.

David Crawford

Founder & Design Director

Remote in Pittsburgh, PA

What's your gap?

© 2026 United Experience LLC
Embedded design leadership for funded startups. I work with technical founders and engineering teams to align brand, product, and go-to-market into one unified customer experience. Fractional design lead for hardware, IoT, and SaaS teams preparing to launch, raise, or scale.

✦ EXPERIENCE ✦ UNITED