Designing Every Digital Surface for a 360° Camera Launch
Industry
Consumer Electronics
Client
360Fly
Gaps
Spotlight
THE GAPS
360fly had built a groundbreaking 360-degree action camera but had no digital experience to match. The product required complex technical integrations — Bluetooth pairing, hardware registration, interactive 360° video playback — across native mobile apps, web platforms, and eCommerce. With launch approaching, there was no design leadership orchestrating a unified experience across iOS, Android, desktop, and web. The challenge wasn't designing individual features — it was making the full ecosystem feel like one product.
THE ENGAGEMENT
I embedded with 360fly's product team for two years as UX lead — participating in daily standups with product, engineering, marketing, and management while owning design across every digital surface.
WHAT I DELIVERED
A cohesive digital ecosystem across mobile, web, and eCommerce.
On mobile, I designed the complete user journey from unboxing to first 360° capture — onboarding, Bluetooth pairing, account setup, hardware registration, and immersive video playback. The goal was transforming a technically complex setup into something that felt effortless in minutes. On web and desktop, I worked closely with engineering to improve eCommerce functionality — product discovery, purchasing flows, account management, and community features designed to connect users and showcase their content. Across all of it, I served as the connective tissue between marketing, product, and engineering — translating business requirements into user-centered solutions and turning technical constraints into design opportunities.
"Thanks to attentiveness and a results-driven approach, the entire ecosystem launched successfully with a holistic look and feel."
Craig E. Oaks - Dir of Software Dev at 360fly
The Impact
The digital experience unified across iOS, Android, desktop, web, and eCommerce into one cohesive ecosystem
Onboarding designed to turn complex hardware setup into an intuitive minutes-long experience
One design owner embedded across all platforms — eliminating disconnects between teams and surfaces
Cross-functional decision-making accelerated by bridging product, engineering, and marketing daily
A product launch that helped 360fly raise over $50M in funding
